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Super Food Specialists (M) Sdn Bhd

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Super Food Specialists (M) Sdn Bhd

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Halal Certified Merchant

Overview

Lot 7649, Mukim Plentong, 81750, Masai, Johor, Malaysia Masai, Johor, Malaysia 81750

Super Group Ltd is a leading instant F&B brand owner with market dominance in Southeast Asia. We own more than 200 instant beverages and convenient food products available worldwide through an extensive network of direct sales offices....

phone: view phone+607-3887878

fax: view fax+607-3883573

website: http://www.super.com.sg

e-mail: send an e-mail

Description

Super Group Ltd is a leading instant F&B brand owner with market dominance in Southeast Asia. We own more than 200 instant beverages and convenient food products available worldwide through an extensive network of direct sales offices and distributors strategically located in over 50 countries. These include the well-known F&B brands: Super, Café Nova, Super Power, Owl, Yé Yé, Coffee King, Gold Eagle, Negresco, Eagle King, Liang Bao and Superkids’.

Locations

Masai, Johor, Malaysia

Extra fields

Halal Certified : Yes

Halal Exporter Verified : No

Business Type: Manufacturer

Year Company Registered: 1994

Total No of Employees: Above 1000 People

Total Annual Sales Volume: Above US$100 Million

Export Percentage: Not Mentioned

Halal Exporter Premium Membership: Halal Exporter Platinum Member

Halal Certification Authority: Halal Certificate(Malaysia)

Company Details: Super Group Ltd is a leading instant F&B brand owner with market dominance in Southeast Asia. We own more than 200 instant beverages and convenient food products available worldwide through an extensive network of direct sales offices and distributors strategically located in over 50 countries. These include the well-known F&B brands: Super, Café Nova, Super Power, Owl, Yé Yé, Coffee King, Gold Eagle, Negresco, Eagle King, Liang Bao and Superkids’.

In addition to manufacturing our consumer retail products, we also produce the ingredient raw materials used in the manufacture of these products. We are one of the few companies in the world with the capability to manufacture soluble coffee powder, cereal flake and non-dairy creamer. Our soluble coffee powder plant is one of the largest in Southeast Asia.

Established in 1987, we pioneered the manufacture of 3-in-1 beverage products in Southeast Asia. We were accredited Pioneer Status by Singapore Economic Development Board for introducing instant cereals in 1994, followed by soluble spray-dried coffee in 1998, and non-dairy creamer in 2003. Today, we are one of the leading brands in Singapore, Malaysia, Thailand and Myanmar for instant coffee-mixes and instant cereal-mixes. Other products under the Super umbrella brand include instant tea-mixes, instant noodles and canned drinks.

Our expertise in research and development allow us to innovate and create a wide range of instant food and beverage products that cater to a wide range of consumer profiles. These include novel and popular products such as instant coffee-mixes containing aphrodisiac herbs and collagen. Behind our numerous awards and accolades is a good track record built by extensive advertising and promotion, a robust product development pipeline, use of top quality raw materials and stringent manufacturing processes. With our portfolio of well-recognized brands, excellent manufacturing capabilities, global distribution network, veteran management team and dynamic key executives, we have the strong foundation as well as the expertise to deliver strategic market expansion.

The research and development team at the Singapore headquarters plays a pivotal role in product development and quality control. We employ qualified personnel and use specialised equipment for quality control, research and experiments. To be nearer our markets, we operate 13 state-of-the-art manufacturing facilities in Singapore, Malaysia, China, Myanmar and Thailand.

Stringent product quality controls are enforced in material handling, sourcing, storage and production procedures under the guidelines of ISO 9001, ISO 22000 and HACCP. In 2010, Super became the first Singapore homegrown instant coffee manufacturer to be awarded the inaugural Food Safety Excellence Gold Award, for achieving Grade “A” standard in Food Safety and Quality for 15 consecutive years, by the Agri-Food & Veterinary Authority of Singapore.

Our food technologists conduct regular tests to ensure our products maintain the highest standards of quality. We have laboratory facilities equipped to perform microbiological testing and analysis of products in response to consumer feedback.

Main Markets: North America
South America
Southeast Asia
Africa
Oceania
Mid East
Eastern Asia
Western Europe
Central America
South Asia

Products & Services: Beverages
..............................

Coffee
Cereal
Tea
Herbal tea
Canned drinks
Fruit flavoured drinks
instant coffeemix,
instant cereal,
instant soymilk,
instant teamix,
instant cup noodles,
canned drinks
non-dairy creamer


Convenience food
....................................

Cup noodles
Potato chips
Cream cake

Company Certification: ISO 9001, ISO 22000 and HACCP

Brand Names: Super
Café Nova
Super Power
Owl
Yé Yé
Coffee King
Gold Eagle
Negresco
Eagle King
Liang Bao
Superkids’

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