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Serba Wangi Sdn. Bhd.

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Serba Wangi Sdn. Bhd.

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Halal Certified Merchant

Overview

No. 450, 1st Floor Jalan Raja, 05000 Alor Setar Kedah Darul Aman Malaysia Kedah - Includes Alor Star, Malaysia 05000

JATI rice is so much synonymous with its producer Serba Wangi Sdn Bhd. Our Company started its operation in 1993, and has become one of the nation's leading rice millers and wholesalers focusing on rice business.

phone: view phone+604-7355620

fax: view fax+604-7352609

website: www.malaysiarice.com

e-mail: send an e-mail

Description

JATI rice is so much synonymous with its producer Serba Wangi Sdn Bhd. Our Company started its operation in 1993, and has become one of the nation's leading rice millers and wholesalers focusing on rice business. The business covers an extensive scale of activities ranging from processing, packaging to producing more than 20 different varieties of rice product under the flagship brand JATI

Compelling products that have been associated with the JATI brand come in the form of various renowned household names like Kapal Layar, Carnation, Songhe Noble Pine Crane, S. Wangi and Fres-Harves. ecoBrown's is the Company's latest series of health rice and has earned a place among health conscious consumers.

Realizing the need to strengthen its marketing strategies, our Company has realigned its position through joint venture undertakings with Padiberas National Berhad to consolidate its market share and secure consumers’ loyalty. Located at Bukit Raya, Pendang, right in the heart of the “Rice Bowl” of Malaysia wherein lie the fertile regions of the State of Kedah Darul Aman, our Company’s headquarter operates its business entity.

Locations

Kedah, Malaysia

Extra fields

Halal Certified : Yes

Halal Exporter Verified : No

Business Type: Manufacturer

Year Company Registered: 1993

Total No of Employees: Above 1000 People

Total Annual Sales Volume: Above US$100 Million

Export Percentage: Not Mentioned

Halal Exporter Premium Membership: Halal Exporter Platinum Member

Halal Certification Authority: Halal Certificate(Malaysia)

Company Details: JATI rice is so much synonymous with its producer Serba Wangi Sdn Bhd. Our Company started its operation in 1993, and has become one of the nation's leading rice millers and wholesalers focusing on rice business. The business covers an extensive scale of activities ranging from processing, packaging to producing more than 20 different varieties of rice product under the flagship brand JATI

Compelling products that have been associated with the JATI brand come in the form of various renowned household names like Kapal Layar, Carnation, Songhe Noble Pine Crane, S. Wangi and Fres-Harves. ecoBrown's is the Company's latest series of health rice and has earned a place among health conscious consumers.

Realizing the need to strengthen its marketing strategies, our Company has realigned its position through joint venture undertakings with Padiberas National Berhad to consolidate its market share and secure consumers’ loyalty. Located at Bukit Raya, Pendang, right in the heart of the “Rice Bowl” of Malaysia wherein lie the fertile regions of the State of Kedah Darul Aman, our Company’s headquarter operates its business entity.

Main Markets: Malaysia

Products & Services: Malaysia Super Rice
Malaysia Parboiled Rice
Thai White Rice
Thai Fragrant Rice
Multigrain Brown Rice Beverage
Instant Brown Rice Powder
Wholegrain Brown Rice Cereal

Company Certification: ISO 9001: 2000 Quality Management System
ASEAN Clean Energy Award
HACCP Certified
ISO 9001:2000
Halal Certified

Achievement & Awards: Worldwide Recognition and Award Achievements

More than just knowing is not enough. Serba Wangi Sdn Bhd has been consistently under the spotlight and rating of the local and international business agencies. The amazing business success story began when our Company became the first rice wholesaler in Malaysia to win the prestigious ISO 9001: 2000 Quality Management System certificate awarded by International Lloyd's Register Quality Assurance on July 2001 for its packing and wholesaling of rice.


Other recognitions earned include the ASEAN Clean Energy Award 2003, Brand Equity's Top 10 Most Visible Brand Award 2006, Reader's Digest Superbrands Award, Reader's Digest Trusted Brand Award and the Superbrands Malaysia Award. The Superbrands Award is awarded to companies based on five criterias encompassing Market Dominance, Longevity, Goodwill, Customer Loyalty and Overall Market Acceptance. Being a recipient of this award, it is incumbent on us to embark on creation of new values aimed at creating new awareness and satisfying customers’ incessant requirements.


Equipped with this array of ‘arsenals’ (good physical attributes, right values and the psychological back-up), it is our firm conviction that, ultimately, Serba Wangi Sdn.Bhd. will secure the ‘lion’s share’ of the wholesale market amidst rising favourable perceptions of customers in terms of quality and reliability of our products – all of which are hallmarks of our flagship brand JATI - Malaysia's leading brand.

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